Taylor Swift vs. Spotify

Taylor Swift is one of the biggest music performers today, and is currently touring -- but is she big enough to defeat a musical streaming service?  She recently opted to pull her music from the Spotify service, and she hasn't held back about why.

In Time and The Wall Street Journal, Swift has argued that artists should value their art and be certain that people are paying enough for it -- and she doesn't see that happening through Spotify.  According to Swift, Spotify lacks any settings or qualifications for who can get what music, which for Swift means anyone there can get her music without paying for it.  Swift still has her music available for purchase through many other avenues: iTunes, Beats Music, Rhapsody, even physical cds, such as the Target exclusive version of 1989 with bonus songs and material.

But can Taylor Swift have a substantial impact on Spotify -- and other music suppliers -- all by herself?  Quite possibly.  As I said at the start, she is one of the biggest musicians out right now.  Her album 1989 sold over a million copies in its first week, and her fans have followed her almost without question as she moved from country to crossover to pop.  And if they'll follow her wherever she goes, many of them will avoid what she says to avoid.  I don't think Taylor Swift will cause Spotify to immediately collapse -- but I wouldn't bet against her, or her massive fan base, either.

Written by James Lynch

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