Yes, it's that wonderful time of year when millions of people who don't care a thing about sports go out and buy a copy of Sports Illustrated.  The Sports Illustrated Swimsuit Issue 2015 follows in the publication's annual traditions -- and, as always, they work damn well.

SISI 2015 features numerous famous and returning models, such as Chrissy Teigen, Hannah Davis (who landed this year's cover), Lily Aldridge, Emily Ratjakowski, Nina Agdal, and Irina Shayk.  (Conspicuously absent is Kate Upton; perhaps she was busy playing Game of War?)  The rookies include the likes of Erin Heatherton (going from Victoria's Secret lingerie to bikinis), Rose Betram, Ashley Smith, and others I'm sure we'll see more of as these issues keep coming out.  There are also the literally-painted-on "swimsuits," plus athletes Ronda Rousey and Caroline Wozniacki adding the slightest bit of sports to this issue.

Possibly the biggest change in SISI 2015 is the locations.  Previously, the Sports Illustrated folks traveled the world to shoot their models in exotic locations.  This time around everything happens in the U.S.: All the shooting took place across 17 states.  And while this may not be as exotic as faraway lands, the domestic beautiful beaches and natural backdrops still work just fine with the models.

The other big addition is: humor!  DirecTV has a print variant of its "I'm Rob Lowe, and I have DirecTV.  And I'm [silly] Rob Lowe and I have cable" campaign in the issue, as Chrissy Teigen, Hannah Davis, and Nina Adgal appear in swimsuits saying they have DirecTV, then on the next pages frumpier versions say they have cable.  And Snickers continues its "You're not you when you're hungry" with an ad on the back cover that several stores set facing the front.  I don't know how they thought this was the cover of the SISI 2015:

Overall, SISI 2015 is another great collection of hot women in bikinis in a magazine that mysteriously keeps the word "sports" in its title for this non-sports issue.  The models are sexy and beautiful as ever, the swimsuits are barely there (always in shot, but not always worn; lots of arm-bras here), and SISI 2015 carries on the great Sports Illustrated once-a-year tradition.
Overall gradeL Woot!  I mean, er, A
Reviewed by James Lynch

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